Every Platform
Your Audience Lives On.
A campaign is only as strong as the platform it runs on. Each one has its own formats, its own algorithm, and its own reason people open it.
We maintain active creator relationships across nine major platforms — global giants and India's regional powerhouses — so your message lands in the right format, in the right feed.
Instagram
The default stage of Indian creator culture.
Formats that work
- Reels
- Stories
- Carousels
- Lives
- Collab posts
Best suited for
Awareness, launches, and lifestyle positioning — Reels for discovery at scale, Stories for urgency and swipe-up action, carousels for education that gets saved.
YouTube
Long-form trust and evergreen search traffic.
Formats that work
- Dedicated videos
- Integrations
- Shorts
- Community posts
Best suited for
Consideration and conversion — in-depth reviews, unboxings, and tutorials that keep selling for months, with Shorts feeding top-of-funnel reach.
LinkedIn
Where B2B decisions and careers get influenced.
Formats that work
- Thought-leadership posts
- Carousels
- Newsletters
- Video
Best suited for
B2B credibility, employer branding, and founder-led growth — expert voices that reach decision-makers no ad account can target this precisely.
Facebook
Unmatched depth in Tier 2, Tier 3, and 35+ audiences.
Formats that work
- Video posts
- Groups
- Reels
- Live sessions
Best suited for
Mass and family-audience reach — community-group seeding and shareable video for categories where the household decides, not the individual.
X (Twitter)
Real-time conversation, commentary, and trends.
Formats that work
- Threads
- Trend moments
- Spaces
- Reposts & quotes
Best suited for
Buzz and topicality — launch-day trending pushes, opinion-leader threads, and cultural moments where speed matters more than polish.
- MO
Moj
Short video for Bharat, in Bharat's languages.
Formats that work
- Short videos
- Hashtag challenges
- Audio trends
Best suited for
Regional awareness at low cost — vernacular creators who reach audiences in Tier 2/3 India that English-first platforms simply miss.
- JO
Josh
High-velocity regional entertainment audiences.
Formats that work
- Short videos
- Branded challenges
- Creator duets
Best suited for
Youth and regional-language reach — snackable entertainment formats that make challenges and audio trends travel fast outside the metros.
Telegram
High-intent communities and broadcast channels.
Formats that work
- Channel posts
- Community shoutouts
- Deal drops
Best suited for
Conversion and retention — finance, deals, and tech channels where subscribers opted in to buy, making every broadcast a warm audience.
WhatsApp Channels
The most personal broadcast surface in India.
Formats that work
- Channel updates
- Status seeding
- Click-to-chat funnels
Best suited for
Direct response and repeat engagement — creator channels land in the same app your customer talks to family in, with open rates other platforms dream of.
Match the Platformto the Goal.
The most common campaign mistake is picking platforms by habit instead of objective. Start with what you want to happen — the right channels follow.
Maximum awareness
Lead with short video where discovery is algorithmic, then amplify the winners.
- Instagram Reels
- YouTube Shorts
- Moj
- Josh
Consideration & trust
Give the audience depth — long-form reviews and expert voices do the convincing.
- YouTube
- Instagram Carousels
Conversions & sales
Go where intent already lives — opted-in communities and trackable swipe-throughs.
- Telegram
- WhatsApp Channels
- Instagram Stories
Regional & vernacular depth
Speak the local language on local platforms — metros are only a third of the market.
- Moj
- Josh
- Regional YouTube
Not sure where your audience actually is? We map platform behaviour for your exact category before a rupee is spent — most briefs end up on a different mix than the brand first assumed.
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