A Fast-Growing
Fashion Marketplace
A twelve-month always-on creator engine that replaced one-off campaign spikes with compounding growth — 40M+ annual impressions, a 3.6X blended return, and a social presence that finally matched the catalog's depth.
- 0M+Impressions across twelve months
- 0XBlended return on creator spend
- 0%Lift in average engagement rate
- 0XFollower growth across brand channels
Where ItStarted.
The marketplace was adding thousands of styles a month, but its social presence ran on seasonal campaign bursts — six weeks of noise followed by silence. Each burst re-paid the cost of re-entering the conversation, engagement decayed between flights, and fast-fashion competitors with always-on creator engines were compounding while the brand reset to zero every quarter.
The goal was structural: convert campaign-based spending into a persistent creator system that grew audience, engagement, and revenue every month it ran.
How WeApproached It.
We replaced the campaign calendar with a rolling creator program: a retained core of fashion creators publishing styling content weekly, refreshed by a monthly scouting layer that rotated new faces and niches in as trends shifted. Haul, styling, and 'outfit formula' formats were mapped to the merchandising calendar so creator content always featured what the catalog was pushing that week.
Performance discipline held the system accountable. Every creator carried tracked links and codes; a monthly league table determined who was retained, scaled, or rotated out. The strongest organic content was routed into paid distribution within days, so media spend always ran on creative with proven organic pull.
Over twelve months this compounded exactly as designed — each month inherited the audience, the learnings, and the creative library of every month before it.
What WeDelivered.
Retained core of 60+ fashion creators on rolling monthly briefs, refreshed by continuous scouting across emerging style niches
Content formats mapped to the merchandising calendar, putting new drops into styling content the week they launched
Monthly creator league table — tracked links and codes per creator — governed retention, scaling, and rotation decisions
Top organic performers promoted into paid distribution within days, keeping media spend on creative with demonstrated pull
Quarterly trend reviews rebalanced the roster toward rising formats and platforms before competitors moved
The shift from campaigns to a system is what did it. We stopped paying to restart the conversation every season — now every month builds on the last, and the numbers show it.
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